Kalaam Telecom: Creating A Unified Brand Campaign Regionally
50 MENA Leaders PR & Video Campaign Case Study
Executive Summary:
This case study examines “50 MENA Leaders” campaign, Kalaam Telecom’s first regional public relations and digital initiative. Following a period of significant growth, including a series of acquisitions, including NGNS, Lightspeed, and Tawasul Telecom, and expansion to new markets such as Saudi Arabia, the UAE, and the global market, Kalaam Telecom faced the challenge of a fragmented brand image across the GCC. To overcome this, the campaign aimed to position the company as an emerging digital transformation leader, differentiating itself from competitors by emphasizing its unique regional expertise and customer-centric approach through a compelling video narrative that showcased the company’s journey, solidifying its presence as a unified brand.
The multi-faceted approach, leveraging employee advocacy programs, and strategic media partnerships with leading regional publications such as CBS News and Gulf Weekly successfully enhanced brand visibility, fostered strong employee engagement and strengthened Kalaam Telecom’s position as a key player in the evolving digital landscape of the GCC, resulting in a positive impact on brand awareness among decision-makers.
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