I believe that the most impactful marketing isn't just about reaching an audience. It's about connecting with them in meaningful, lasting ways. This conviction guides my work in helping brands scale and drive growth through strategic marketing, data-driven creativity, and transformative customer experiences.
Over the past 17 years, I’ve led high-impact marketing initiatives across the MENA region. Recently, I’ve expanded to a more global footprint. As a Chief Marketing Officer (CMO), I’ve led marketing for public companies like ADNOC and Qatar Foundation. I’ve delivered results across diverse and rapidly evolving industries.
I thrive in high-growth sectors by translating visions into actionable plans.Moreover, I architect the growth needed to build the right teams and execute effective strategies.
My career began with a deep conviction in the power of a compelling brand story. This journey started helping small businesses in Fort Worth-Dallas with B2C and B2B Marketing. Subsequently, it led to my role at Amwaj Islands. There, I helped reposition the brand and create an engaged community of committed customers.
Since then, I’ve remained at the forefront of the industry’s evolution. For example, I’ve navigated the shift from billboards and print ads to today’s AI-powered campaigns. I actively apply new technologies to my work. Additionally, my commitment to continuous learning—demonstrated through collaboration with Columbia Business School and top-tier networks—has deepened my leadership in modern marketing and enterprise growth.
As a result, I bring together strategic foresight and hands-on execution. I help organizations reposition and scale brands, create impactful campaigns, and launch effective go-to-market plans. Furthermore, I architect easy-to-implement solutions for developing teams and aligning cross-functional teams. My approach combines creative insight with operational discipline, turning complex challenges into clear, measurable business results.
