I’ve had the pleasure of delivering a guest lecture on Integrated Marketing Communications for a Unified Customer Experience (CX), emphasizing the important role organizational agility plays. This was to Master of Science students in Integrated Marketing at New York University. The session highlighted the essential link between a unified brand and customer trust. We explored how a consistent brand experience, achieved through strategic communications and internal-external alignment, is the foundational driver for building customer advocacy, driving business growth, amplifying brand presence, and enabling the successful integrated marketing required to adapt to the market’s evolving direction.
